The common perception among small business owners and bloggers alike is that branding is strictly for mega corporations with millions of dollars in advertising budget. Well, I would like to state that this was true many years ago but not anymore. With the advent of the internet, it is now a level playing field for both big and small businesses to market their brands.
OMention your blog on appropriate forums. For example, if your business provides resume writing services, consider writing about your site in job-hunt forums.
But do not just limit yourself to Google! Search anywhere people can talk about you– online blogs, news sources, forums, social media sites, etc.. Making a plan to ensure you control page one of Google’s results and other sites was the most significant part taking control of our internet presence and turning our reputation around. If this seems too daunting or you find you don’t have the time handle Google’s first page of results, you may want to hire a reputation manager that will help you get this fine tuned like we did.
Really, blogs have become powerful online marketing tools in this day and age. Blogs, you see, have evolved into a social phenomenon. How many films have you watched where the techno-savvy protagonist has been seen updating her website? How many books have you read that used blogs as a new point of perspective? How many news items have you encountered that trace their source to blog entries? How many tv shows have you seen that made a casual reference to sites?
Dress up your comments. Even if you don’t have any readers, you can be assured that comment spammers will find you. Comment spammers are the guys falling off-topic advertisements for Viagra and weight loss pills in the comments of your blog. Nothing kills the capacity of a dentist to attract new links like a spammy site. And nothing says’spammy site’ just like a comments page full of irrelevant comments and links. So monitor and delete spammy comments on a regular basis. In addition to deleting the garbage comments, you want to foster a positive community.
Many bloggers have attempted this reader donation model for a way to make money online by blogging. Some top bloggers have made over $100k annually entirely through donations!
To crown it all, you will need to adhere to a regular posting schedule so that your blog followers will be updated on what is new and when to expect your next article. The most important point to remember is that you should have fun with your blog. This is a superb way to express yourself so make the most out of it.