In the current economy, companies are looking to stretch their marketing budget as far as they possibly can. Banners and signs are something that could be a great investment. Unlike so many marketing methods nowadays, they can be used repeatedly, providing an excellent return on your investment.
A.Web Analytics: sign up for a free Google Analytics account. This will enable you to track how many people are visiting each page on your site and which campaign they are coming from.
If you are a small business, the answer seems fairly obvious. You have the opportunity to connect with your customers on a very personal level and it won’t cost you much more than your time.
Have a look at the clients they have. If they have clients that you are well aware of then they have obviously done their job well. Have a look at one of the client’s social presence, how active they are and where they appear on search results.
The third section of digital marketer is WEB 2.0. Sounds fancy and technical, but it’s another name for social media marketing. You know face book, twitter, my space, etc.
So we attend the meeting which is fabulous, we meet loads of great new people and the presenters are amazing. In hindsight we knew most of the stuff already, this is just a slightly different take on how to do things, but there were some really great new tips too!… and then we’re back at the ranch… So what happens next?
There aren’t too many reputed search networks outside of Google. Facebook and Bing maybe. But display has a large pool of online publishers. That gives advertisers a lot many options than search. Online media buys can bring in huge profits to your business, if well spent of course.
Yes, this is one way to speak directly with your clients. Just makes sure that you are not harassing them with it. There is nothing that will make clients turn away from your business faster than sending them tons and tons of emails. If you do this, your customers will mark your email address as ‘junk’ and never even glance at it. Also, make sure that they have the option of opting out of your email newsletters. If you are sending them updates on your company that they don’t want, you will probably never hear from them again.