Were you aware that Blog is now an official word in the dictionary? Do you even know what a Blog is? If you have a work at home business, you ought to learn. Blogging is an effective and inexpensive way to promote your work at home business. It is simple and can yield good results.
Your blog is a great way to keep all of your articles and business information. Quality information makes for the best web sites, so put up all of those old articles and anything else you have lying around that makes good content. The content on your blog can be easily stored through archives.
Your job will be W-O-R-K, work. You will be working at least 8 hours per day, and probably more if you are on salary, especially in this day and age with many corporate big dogs taking advantage of people more and more. You will be fighting traffic every day, twice a day. You will probably work under constant pressure and stress. But the bottom line is, you will be working under the direction of some stranger (boss) who will be telling you exactly what to do, with every task you do. Let me reiterate that … with every task you do, you will be following someone else’s orders. That means you will be following directions and learning all kinds of new things to do, for more than 8 hours per day. Did you catch that last sentence? You will be learning new things all the time.
So I investigated blogging. I’ve spoken with bloggers of all kinds and discovered one common theme. Bloggers are spending hours each week writing thoughts, ideas, messages like this one instead of what they used to do before blogging was invented, which was earning money. Almost no-one I spoke with earned any money from their blogs.
Blogging for Profit Tip #6 – Capture email addresses. Put a form for people to sign up for updates or newsletters. Sweeten the deal by offering a free report, free audio, or free ebook. Email lists are another valuable ticket for internet marketing, so treat it as such. Put out great updates, promotions, etc. Don’t forget to remind them that they signed up for your list, so they are less likely to complain about spam. Also give them an easy way to unsubscribe.
Do you want to make money Browse my collections for a specific cause? If you love your blog, but have an altruistic side, you can also ask people to give to a specific cause – even if it is you. PayPal has a donation button that you can put on your site. Also, Amazon has an honor system that can provide you with a donation button.
When you choose a domain name for your blog, be sure that the name contains your keywords and that the domain name is easy to spell. The name must tell the prospect what your blog is about. You only have 30 seconds to get a prospects attention.
Now that you have your blog live and running, the next step is to post several more relevant articles in short succession, then start promoting your blog. I’ll talk about blog promotion in Part 4 (after 3b, which is an overview of setting up a blog on a private domain).