Music promotion can be done in two ways first is online music promotion and second is offline music promotion. Both mediums have their own advantages and impact. It however depends on you that how much you put your blood and sweat into it. The more work you will do to promote your music the more fruits it is going to bear for you. So keep your promotion as creative as possible. With the increasing advanced technology online music promotion has become everyone’s first choice as it is easy to do and does not require much effort than require when promoting off line.
Don’t forget about mobile marketing. Have you heard that the PC is supposed to be becoming obsolete within the next ten years? It’s true! So start thinking about the other forms of online music promotion. Make sure that you are listed with iTunes. Plus, it will help if you already have a Smartphone application. Use any mean you can that will give people the ability to get your music on their MP3 player or iPod. Start planning ahead now for the changes that are going to be taking place in technology over the next several years.
Of course,drop in a line or two about where your music could be downloaded.Direct them to your iTunes page, link them to your streaming playlist,or post mobile codes that they can text to download your music to their mobile phones.In this way,you are complementing the efforts of your music distribution provider.
The final and most important point is, if you blog about bands and music that your potential fans might be into, it can bring a steady stream of new people to your website.
Britney has a strong team of promoters who have made sure that (in the beginning) she was seen as an innocent, yet sexy pop princess. Even when things took a turn for the worse (shaved head, rehab etc.), Britney still received so much publicity and promotion that she remained one of the most sought after figures in the world. A little bit of talent, a relatable image and a great marketing team is definitely the recipe for success – just ask Britney.
Create a press release and media kit for distribution to entertainment media like TV, radio stations, newspapers, magazines, etc. Be ready to go when you have found the person in the media organization to send these to.
This concept has totally changed how I see band promotion and artist promotion. This past week I’ve focused more time on some songs that I haven’t been able to finish and also performing those songs in front of actual people. I must say that I prefer the person to person aspect of music better than social media. I’m not going to stop tweeting or Facebooking because a lot of people follow my news feed on those sites, but I won’t be a slave to the social media frenzy. I want to be a great artist and focus on my craft instead of a decent artist that has an amazing online presence.