Are you using LinkedIn to build your business? Is your account just sitting ideal? If you’re like many of us it’s just their collecting dust. When I first joined LinkedIn in 2004 it was somewhat small. Now look at it. When I was invited to join I had no idea what it was all about. So for almost 2 years it was just there. As LinkedIn started gaining popularity I realized that it was something I need to take a second look at.
Business signs are a good example. Try embellishing your sign’s bland title with interesting graphics. Or you can go all-out with a full-size billboard or two. Out of sight, out of mind, as they say; you never know how many potential customers just keep on driving because they just don’t know where you are. But it’s not the billboard…it’s the message that impresses.
You can also go to the many online networking sites and search with a name. You can learn more than you think about someone by seeing what they have put on a social networking site like Facebook or Myspace. Don’t forget the new breed of networking sites that have come about for the professional. Think of sites like My LinkedIn and Orkut as search tools for just about anyone.
Promote Yourself on Twitter: Twitter gives you the ability to reach and connect with a larger audience. Using hashtags can allow you to connect with those that have similar professional interests, and reach people who have not yet heard of you or your brand online. You can provide links to articles or blogs related to your industry, you can grab people’s attention with words of action, stay in contact with customers, and much more. Use Twitter to show people that you’re an expert in your area and you know what you’re talking about.
Even if you are just beginning your IM journey, make a basic business and marketing plan. It does not matter one bit whether you are an affiliate marketer or have created your own product. A marketing plan is smart because it gives you direction, purpose and clarity. You need to decide just how you are going to promote the product and outline everything that you would like to do for that. It’s good to use for planning out your whole year, to document it and to use it for setting goals and timetables and milestones that you are going to try to reach. This is important and fundamental for every serious business–every major corporation out there does this.
The first way to help alleviate this feeling is to ask the following question during your interview: What are the next steps in the hiring process, and when and how should I follow-up? This way, you know if there will be yet another interview and/or when the organization expects to make its decision.
The way to do this is to look at the customers who come to your business from your social media efforts – do they match the clients you are targeting for your business? There are no mistakes in this world. Who you are attracting to your business is as a direct result of what you are putting out there. You are getting results – you just need to work backwards to find out what you are putting out there.