Link building has turned out to be even more thrilling than it used to be – especially recently. Whether you are ready for it or not, link building on social media is taking off these days.
The biggest misconception about initiating a social media campaign for a business is that it’s quick and easy to do. Starting out, it might seem as simple as establishing a few accounts with the most popular social networking sites like Twitter and Facebook, and then just adding some content. The problem many businesses quickly discover is that content doesn’t write itself. And reposting or retweeting content doesn’t help much in establishing you and your company as an authoritative voice among your followers. Sure it’s helpful to post useful info or retweet links to relevant articles that your followers might be interested in. Just don’t underestimate the power of original, company-generated content and how important that is to really making any progress in the social world.
Before you hammer out any plan you ought to take some time to do a little research and find out how others are using social media. What are they using it for? How much are they spending on it? Who are they hiring to help them? What innovative campaigns are they using for marketing their businesses through social media?
Don’t engage in malicious behavior. Don’t gossip, tell lies on others, assassinate the character of others or post pictures or things that are likely to embarrass others and make you like an immature jerk online. It’s not nice and you will not only hurts others you will tarnish your image. Remember the golden rule: do unto others as you would like them to do unto you. It also applies in run with me.
Blogs cater to all three of these metrics. Bottom line: As you consistently add relevant content to your blog and, hence, your website, it will climb up the search-engine rankings. That means more people searching for information about your products, services or industry will find your website, blog and company.
Remember that over 500 million people are using Facebook. So your target market is definitely using social media profiles media. Always remember to make genuine connections & build relationships with your target market. Remember the 90/10 rule. Provide value 90% of the time and only provide information on your products/services 10% of the time. It’s all about giving, caring, and sharing (it’s not about pushing products all the time).
13. IMPROVE: Based upon the early learnings, tweak your approach, strategy, content and more. CONTINUALLY LISTEN, MEASURE and IMPROVE! This is the key to social media. There is no perfect way to send a TWEET. You will have good tweet days and bad.
There are more, but I would see that these 3 are the top ones. You may want to establish profiles on maybe 2 more max. The idea is to establish social media profile and get active on those networks. If you get involved with too many social media networks, it will be hard to stay active and interact with people on all of them because it can be time consuming. The more networks you get involved the bigger the ‘water-down’ effect.