Still Avoiding Social Media? Fear Is No Excuse

Many small businesses are just getting started in social media. I’ve had many clients tell me they don’t know where to begin. Regardless of what your budget might be there are some simple ways you can “test the waters” before jumping in head first.

Google Analytics is an excellent tool to monitor your web traffic. It’s easy to set-up and you’ll get valuable information. You’ll get insightful information on where your traffic is coming from, what people are doing when they get to your site, what keeps people there and what makes people leave. Best of all? It’s free. If you’re not using this tool, we suggest you start right away.

If you don’t already have one, setup a Twitter, Facebook and LinkedIn account. All 3 of these are must haves for most businesses. Blogs are usually beneficial for most businesses as well. You can start a WordPress blog for free.

I have always used social media as a way to market my business since social media was first created. I have researched and tested TONS of strategies for the clients I coach and even my own businesses.

Facebook, and increasingly Twitter, are the places people are going to find out what is happening in the lives of their friends and family. Furthermore, with the explosion of fan pages, users are seeking out news from businesses, organizations, and causes that they support.

Colleges are now embracing Social Meida to bring together roommates, give input on specific degrees and trends for top paying jobs. It’s also being used as a tool that inside of the classroom. College Professors can take surveys, get interaction with students, create community and even direct students to potential employers as they move closer to graduation. Advertising to this crowd? Get on SoMee Social ONG.

LISTEN: Before starting social media you need to listen. Listen to your customers, partners, mentors and most importantly your customers. What are they saying about your product or similar products? How are your customers using social media? What social networks are they “hanging out on”?? You’ll probably be surprised how many of them are using it effectively. Take notes of what you learn, and how you can contribute content to the social platform to inspire them to read, listen and respond to your content.

So there you have it, the Top 10 Social Media Blogs, places where you can hunt down valuable information to help take your business to the next level. Take full advantage of these resources as they will help to brand you as an expert in social media and put you in position to become a top earner in this industry.

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