So it’s tough doing business right now. If you’re thinking of slashing your marketing budget, don’t be too hasty. Hugh Davidson, author of ‘Offensive Marketing’ says ‘Studies show that brands that maintain or increase marketing spend in a recession tend to do better than their rivals in the long run’. Indeed, when there is less business available does it really make sense to become quieter? No, you need to bang your drum harder and smarter. Lowering brand awareness makes it much harder to gain when your competitors have taken your place. So here are a few tips on cost effective, ‘smart’ marketing activities that could help see you through.
1) Tell the truth. Making false promises, creating fake success stories and all the other bogus claims won’t get your business ahead. It will sink your opportunities. Today’s audiences are too smart and too well informed to fall for that fake crap. So stop it. Tell the truth, honestly. If you don’t have the Value to tell the truth – then go back to the drawing board and find it.
These have a habit of running away with you if you don’t have a firm hold on them. Make sure you keep a careful watch on your pennies and don’t be seduced into adding unnecessary extras to your project.
A.Since, your prospects will be more prone to fill out a shorter form than fill out a long and drawn out questionnaire, limit the amount of information you are asking them to provide in exchange for their premium. Besides the basic name and email address, think of including one or two other demographic questions. These questions should be well thought out to provide you with information you can leverage for future campaigns.
North America and Western Europe dominated in the global online advertisement spending in 2009, taking up about 72.4% of the total share. This showed how much it was being spent on in these regions. However, their share is reported to drop by 2014 to 66.4%. On the other hand, Latin America, Asia pacific and Eastern Europe are reported to find increases in their online marketing company spending. Their share is said to increase from 27.3% to 32.1% over the same period.
If you are a small business, the answer seems fairly obvious. You have the opportunity to connect with your customers on a very personal level and it won’t cost you much more than your time.
Since it is free, anyone can create a YouTube channel any time they want. You may start a YouTube channel about cooking or how to do’s. It doesn’t have to be music related or comedy. You just have to be creative and be entertaining. You don’t need to be expert in video editing as well. People will love your raw video, trust me.
In a couple of years – or less – the jury will be back, the proof will be legion and the way most goods and services are marketed will have changed forever.